MONTHLY MAILERS.

The kind of newsletters we are talking about are emails or publications sent out regularly by brands, companies or organisations to their prospective and/or existing clients or customers – who have opted in to receive communications, of course.

Content in newsletters can range from updates on products or services and promotions, to industry news and trends. As a marketing tool, this solution is typically used to create or promote brand awareness and engage with clients/customers.

Clicks Count offers digital newsletter services and solutions which include design work, development, scheduling and monitoring. With regards to monitoring, the metrics (or insights) you should be interested in are the click-through rates, conversions, database growth, forwarding rate, delivery rate and your overall return on investment (ROI).

To find out more about metrics, be sure to check out our frequently asked questions section below.

While Clicks Count is based in beautiful Cape Town, we can meet (and hopefully exceed) your needs and expectations whether you are in Cape Town, the North Pole or Hawaii. Granted you have an internet connection, there is a solution in sight.

To reach out to us, fill out the handy enquiry form on this page (check top right). As a specialist, we would love to create newsletters you are proud to send to your database.

Find out what goes into creating a newsletter below.

P.S. We offer a range of other digital services you can explore in the navigation above. If you are in Cape Town or surrounds and would like to meet up in person, please let us know.

Creating content for a digital newsletter on a regular basis (and managing the scheduling and monitoring) can be a challenging and time-consuming task. Yet it is essential for building brand loyalty and engaging with your subscribers. That is why most companies outsource this service.

Here are some of the steps we take (and solutions we present) to create content for our clients’ newsletter:

We add high-quality images and videos to break up blocks of text and make it more engaging and attractive for your subscribers.

Once newsletters have been sent, we can monitor their success by tracking open rates and click-through rates. This gives us an idea of how your subscribers are engaging with the content. We can then use this feedback to refine and improve the newsletter over time.

Why is a Newsletter Important for My Marketing Plan? A regular newsletter is an effective way to stay in touch with your subscribers (which could be prospective or existing clients/customers). It also builds trust and credibility and promotes your products or services. By consistently delivering valuable and relevant content to your audience, you can increase customer loyalty and retention and ultimately drive more sales. It also positions you as a specialist.

● Driving people to your website ● Generating new leads and sales ● Providing value to your audience ● Increasing brand awareness and visibility ● Positioning yourself as a specialist in your industry ● Gathering feedback and insights from your audience ● Building relationships with your customers and subscribers

● Links to your website ● Industry news and trends ● Exclusive promotions and discounts ● Updates on your products or services ● Discontinuation of a product or service ● Customer success stories and testimonials ● Tips and advice related to your brand/business